These hacks and strategies will provide your business a better competitive edge and help you in getting in the top positions of SERP.
- # Use SEO tools that are Free
- # Write Evergreen/fresh Content
- # Focus on Keyword Research
- # Check Page Load Speed
- # Choose Unique Titles and Meta Description
1) Use SEO Tools that are Free
Many startup owners or new business owners prefer to go for the paid tools and ignore the free ones. Don’t do that, always go for the free SEO tools available and you have to keep this thing in mind that you can do it for free where you pay.
So, there are lots of free SEO tools available that can help you in getting things done flawlessly.
There are tools available starting from the keyword finder & Google webmaster tool to Google Analytics for reports.
If you have started from WordPress, the Yoast SEO tool would be the best overall SEO suite that is very important and helpful. It monitors and gives you an overview of the posts and help you in fixing the things that are not optimized properly.
2) Write Evergreen/Fresh Content
One more easy and quick to understand SEO hack is to create evergreen/fresh content for your website. Also, you can update the old content for better results. Evergreen content stays relevant and useful to the users and they enjoy it while reading it every time.
Evergreen content means that stays informative and helpful for years, avoid adding trends or briefs that will expire later on. But some things expire with time, you cannot predict their expiry date.
Don’t worry about it, just go back to that content and update them with the new one in order to drive traffic from it.
5 Best Content Duplicate Checker Tool
- CopyScape
- Siteliner
- Duplichecker
- Plagiarism Detector
- SmallSEOTools (Plagiarism Checker)
3) Focus on Keyword Research
Keyword research is one of the most valuable things that help in improving the ranking on the search engine result page. Good content without the proper keywords will not work ever. To get a better rank, you have to work on preparing content filled with the proper amount and type of keywords that match user search intent.
So before starting writing the content, you have to go for great keyword research to make your content relevant to the user. If you will succeed in writing this type of content, then Google will appreciate your content and award you a good ranking.
There are lots of free as well as paid tools are available for keyword research that you can use. There are many other ways to find keywords, for that you have to go very deeper into keyword research.
Top 6 Best Keyword Research Tool
- SEMrush
- KWFinder
- Ahrefs Keyword Explorer
- Google Keyword Planner
- GrowthBar
- Majestic
4) Check Page Load Speed
Page Load Speed is one of the most important things that you have to work on. It is analyzed that 40% of users don’t wait on a website if it takes more than 3 seconds to load.
So, it’s a game of two or three seconds and when you cross this, it would be not good as it will skyrocket the bounce rate.
You can use tools to analyze where the problem is and make it fix by seeing suggestions after scanning the website.
Google page speed Insights would be a great option to check the loading speed and it also helps you in fixing it by showing the suggestions.
Best Website Performance and Speed Testing Tools
- Google PageSpeed Insights
- GTmetrix
- WebPageTest
- Pingdom Speed Test
- DareBoost
5) Use Long Tail Keywords in Blogs
Long tail keywords are two or three words long and very specific as they are great in focusing on a niche. Long-tail keywords have less competition as a result it is easy to rank as compared to the short ones. Focusing on long-tail keywords can bring a good amount of better quality traffic.
The conversion rate of long-tail keywords is higher as the people who search with long-tail keyword know exactly that they want.
Example- When a person searches for “Best Web Designing Company in Karur”, the user is ready to purchase the product immediately.
Example- When a person searches for “Best Web Designing Company in Karur”, the user is ready to purchase the product immediately.